International Business Federation (IBF) was established to support the promotion and development of trade particularly in the retail chains, F&B, travel and franchise industries within the 10 ASEAN countries, China, Hong Kong and Macau.

The vision of IBF is “Promoting Asia as the world class tourism & shopping paradise.” IBF aims to simulate the European Union (EU) and to make Asia a hotspot for business opportunities by harnessing the collective strength of all countries in Asia.