SEO Singapore

What is Search Engine Optimisation (SEO)?

Search Engine Optimization (SEO) is one of the online marketing strategies that rank your website at the TOP POSITIONS of Search Engine Result Pages (SERPs) – that drastically increase your web traffic at ZERO COST! Watch the following video to grab an idea about SEO: 

Why is SEO important to your business?

Imagine if someone types in a certain keywords or phrases in search engine (e.g. Google, Yahoo, Bing, etc..) and your website appears to be at the top positions of the search engine results, how would that improve your site traffic, new lead and sales? That’s what exactly Search Engine Optimization (SEO) does!

In Singapore, you might have probably gone through the following offline and online marketing strategies to reach out to your potential clients: Print, TV, Radio, Direct mail, Trade Shows, Seminars, Email, Affiliate Programs, Banner Advertisement, Word of Mouth, etc etc.. and you know exactly how effective the strategies are, and whether they are sustainable. If you are looking for a cost-effective and sustainable way of marketing your business in Singapore, Search Engine Optimization (SEO) is one of the best strategies!

process of seo singapore

SEO Strategies

Search Engine Optimization (SEO Singapore) is one of our featured service portfolio. With a systematic and proven SEO strategy, we are confident and dedicated to assisting SMEs in Singapore to bring their businesses online and rank at the top of Search Engine Result Page.

Research & Analysis

  • Keyword Research
  • Keyword Analysis
  • Competitors’ Sites Analysis

On-Page SEO

  • SEO Keywords/ Key Phrases Optimization
  • XML Sitemap Creation
  • Robots.txt
  • Image Optimization
  • Links Building
  • Google Analytics Check
  • Google Webmaster Tools
  • URL Optimization
  • Title Tag/ Meta Tag Optimization
  • Heading (H1 – H6) Tags Optimization
  • SEO Friendly Content Creation (Home Page)
  • Web Pages Optimization
  • Home Page W3C Validation
  • Hyperlink Optimization
  • Canonical Tags

Off-Page SEO

  • Search Engine Submission
  • Guest Blog Post
  • Google Map Optimization
  • Google Local/ Business Listing (Premium)
  • Directory Submission
  • Social Bookmarking
  • Classified Submission
  • Article Writing
  • Article Submission
  • Blog Creation
  • Blog Posting
  • Press Release Submission
  • Video Submission (if any)

SEO Maintenance

Search Engine Optimization (SEO) is a long-term strategy, rather than do it once and leave it forever. If you stop working on your SEO, your competitors’ efforts will most likely be taking over your top ranking some time later. Hence, SEO Maintenance is also a crucial process for long term and sustainable search engine optimization strategy. You may consider maintaining it on your own after the website ranks, or stay with us. Following are some of our strategies as a professional SEO Company in Singapore to ensure effective SEO maintenance:

Continuous Keywords Research

Keep adding keywords or key phrases to your SEO keyword list. Apply Long Tail phrases instead of simply “Broad Head (Generic)” keywords to more specifically target your target audience. Yes, continue building the keyword list!

Keeping Content Fresh

Content is the backbone of the Internet. Fresh and quality content is an important element throughout the SEO effort. Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time, and your site definitely has to be regularly updated. Content Management System (CMS) is a good way that enable you to update your site regularly.

Link Building (On-Site & Off-Site)

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Monitor Web Analytics

Analytics are the metrics that show us the effectiveness of website —— how pages, links, keywords and other elements of our website are performing. With Google Analytics, we can basically monitor and examine every single details, and keep improving the effectiveness of website and fine tune SEO strategy from there.

Monitor SEO Rankings

Continuous monitoring of your positions in search engines is important as well. This can be accomplished with MODERATE USE of automated SEO rank checking software. We emphasize on “moderate use” because excessive tracking is known to be a violation of Google’s terms of service.

Competitive Analysis

Competitive analysis takes place in the every beginning stage of every SEO efforts, however it doesn’t end there. This is as important as analyzing your web statistics, conversion and SEO ranking, because market competition is on-going. Your competitors will change, and they will keep their SEO strategies changing to replace you at the top of search engines. Bear in mind, check not only your direct competitors, but also those who are ahead of you in SEO ranking, even if their services are slightly different from yours. Here are some of the key elements to look at when you analyze your competitors’ site: SEO Strategy: Analyze Your Competitors!

SEO Process

Phase I – Analysis

  • Website Analysis
  • Keyword Research
  • Competitors Analysis

Phase II – On-Page Optimization

  • Webpage Optimization/ On-page Optimization
  • Social Media Integration

Phase III – Off-Page Optimization

  • Blog Submission
  • Press Releases (PR)
  • Article Submission
  • Directory Submission
  • Quality Link Building

Phase IV – Inspection & Maintenance

  • Monthly Inspection, Maintenance & Report
  • Repeat Phase I-IV for continuos new keywords development