Facebook Marketing Course
Advanced Facebook Marketing Course
Learn Directly From a Facebook Marketing Specialist
Take your Facebook marketing skills to the next level. Our advanced course is designed to help you master the strategies and tools needed to drive real results.
What You’ll Learn
We have concluded several important things for you to take note.
Advanced Target Audience Research
- Identify and target your core audiences by accessing and filtering key data like location, age, educational level, job position, workplace, gender, interest, language and relationship status.
- Research and analyse your competitors’ followers and fan page profiles.
Competitor & Campaign Analysis
- Study competitors’ posts and campaign results to uncover winning strategies.
- Gain insights into what content and promotions work best in your industry.
Laser-Targeted Facebook Ads
Set up your Facebook ad campaigns the right way with precise targeting.
Stop wasting your ad budget on irrelevant audiences.
Lead Generation & Engagement Tactics
Learn how to run Facebook lead generation ads to collect valuable prospects.
Discover how to organise engaging contests and surveys to boost interaction.
Custom & Lookalike Audiences
Leverage custom audiences to reconnect with your existing customers.
Use lookalike audiences to find new customers similar to your best ones.
Retargeting with Facebook Pixel
Implement Facebook Pixel to retarget visitors who didn’t convert the first time.
Ever noticed ads following you after you visit a site? That’s retargeting — you’ll learn exactly how to do it.
Measure & Optimise Your Campaigns
- Analyse your ad performance using Facebook Ads Manager reports, Facebook Insights, Google Analytics and other tracking tools.
- Make data-driven decisions to maximise your ROI.
Why Join Our Facebook Marketing Course
Bonus: What Else You’ll Get
On top of mastering advanced Facebook marketing strategies, you’ll also discover:
Why Are My Ads Reaching the Wrong People?
Understand why your Facebook ads may still reach non-targeted audiences, even if you’ve set geo-targeting (for example, why you might see lots of foreign engagements on ads meant for Singapore).
Essential Facebook Facts
Key insights into how Facebook works:
The structure of the Facebook wall & feed.
How often your content actually appears organically.
Factors affecting your reach and visibility.
Winning Content Strategies
Develop effective content plans to keep your Facebook Fanpage engaging and relevant.
Handy Tools & Resources
Explore useful tools that make managing your Facebook ads simpler and more efficient.
Continuous Learning
Get a list of valuable resources and references so you can keep learning even after the 1-day training course.
Course Level: Intermediate to Advanced
Course Duration: 1-Day (10am – 5pm)
Class Size: Maximum 40 students per class
Teaching & Learning Style:
Lecture + Hands-on Practical + Common Mistakes + Case Studies + Q&A/ Consultation
Designed for:
Business Owners, Entrepreneurs/ Self-Employed, Digital Marketers, Sales & Marketing Directors/ Managers/ Executives, Property Agents, Insurance Agents, University Students, and individuals who are interested in exploring Facebook Marketing
Prerequisite:
Own a Facebook Personal Account + Facebook Business Page
Student to bring:
Laptop + Adaptor + Jacket
